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From Bushwick, Brooklyn, NY introducing Leonard Person Jr. Heres a brief description of this business savvy young man on the rise:
Leonard Person Jr is definitely a Jack of all trades. But before he got into all the entrepreneurial ventures, Hip hop or rather Street Music was his first love. He was inspired by a lot of MC's such as Nas, Biggie, Tupac, Jay-z, LL Cool-J, Krs1, Ice Cube, Busta, Rakim, Kool G Rap, Redman, Method Man.
The closest he got to taste the fame was being under the wing of Black Moon, break dancing and trying to freestyle at local parties with the founding members. When the group finally made it Leonard knew that he could make it too because he had been around and saw how they came from nothing and made it. He started rhyming at the age of 12 years old when his cousin Dave taught him how to flow. He shortly realized he had a knack for words, a way with sound and talent that could move a crowd. Making his way with several other rhymesters he formed several groups that would never rise to become anything but hood celebs. Not too long after he hooked up with Freedom, who was the leading act of music group C & C Music Factory. He would go on to sign a management deal with Freedom and travel on tour with him as well. Although the experience was great, it never sparked anything big for him; Soon after he found himself back on a musical grind. Every year he tried to get noticed by record labels but nobody responded with a good deal. He never stopped improving his craft but it wasnt helping him get anywhere. So he went back to his books in hopes of combining book knowledge with some street smarts. After graduating from Maxwell Vocational High in 98, Leonard formed Money Making Moves Entertainment the label. He followed that with what was soon to become the DDF Crew. On his right hand was his closest friend and current business partner Twin. He attempted again to make a name for himself performing at different venues, as it goes in the game no one saw his genius. Again the game and his dreams took a back seat to real life. He got a job at Marriott Hotel in Manhattan for the next 5 years in hopes of keeping together a family that was slowly falling apart and maybe getting his money up to do it all his way. He wasnt going to wait on the support of a big label. He had ideas and a hunger not easily suppressed. While he was working crazy hours washing dishes, mopping and sweeping at the hotel his family problems were getting worse. At home his mother and father were breaking up and the house in Bushwick was being auction off. Everybody was out on the street, having to deal with the NYC shelter system and a slew of other problems plaguing the homeless. With his parents finances in disarray and their main focus being on the younger siblings, he was living on the edge and sleeping anywhere he could. Leonard kept his head up and prayed for the Lord's help. Leonard kept his faith even after being fired from the Marriott. He did what most black men in his day and age tend to do, he took to the streets. His family depended on him and so his grind became relentless. He started selling clothes, CDs, DVDs, weed and a bunch of other shit; courtesy of several childhood friends also in similar situations. To top it all off he was collecting an unemployment check. Already building a life with his girl and a child, he soon found out he had another one on the way. With another mouth to feed he realized that a life behind bars was not an option. Too many people counted on him.